LEGO figure toy printing technology

how is LEGO figure toy printed?

Most of the original LEGO toys are printed using pad printing, which is the most commonly used method by LEGO. This technique ensures high precision and consistency, making it the best choice for printing patterns on LEGO parts, especially minifigures and other small components.

Process: A soft silicone pad picks up ink from the engraved steel plate (printing plate) and transfers the pattern to the surface of the LEGO part.
Application scenario: Often used to print fine details, such as facial expressions, torso patterns and LEGO logos of minifigures

Why Does LEGO Primarily Use Pad Printing?

High Precision from LEGO toy printing machine:

• Pad printing allows for accurate designs on irregular surfaces, such as the curved heads or torsos of minifigures.
• It is ideal for small parts with intricate details, like facial expressions, chest designs, or logos on minifigures.

Vivid Colors and Durability:

• Using high-quality ink, pad printing produces vibrant colors and ensures that patterns remain intact even after extended use or wear.

Suitable for Mass Production:

• Pad printing is highly efficient, meeting LEGO’s demand for large-scale production of standardized parts.

Consistency of LEGO toy printing machine:

• LEGO has strict quality standards, and pad printing ensures that the position and details of the patterns are consistent across all parts.

Summary

Original LEGO toys are primarily printed using pad printing, complemented by other methods to meet specific requirements. This combination ensures LEGO products are of high quality and durability, contributing to LEGO’s excellent reputation in the market.